Malthouse, Edward C. books & textbook
Medill on Media Engagement
Peck, Abe Malthouse, Edward C.
Hampton Pr /2010T Paperback / 249 Pages
isbn-10: 1572739878 / isbn-13: 9781572739871
Segmentation and Lifetime Value Models Using SAS
SAS Institute /2013-07-18 Paperback / 182 Pages
isbn-10: 1612906966 / isbn-13: 9781612906966