Maddock, Richard C. books & textbook
Marketing to the Mind: Right Brain Strategies for Advertising and Marketing
Fulton, Richard L. Maddock, Richard C.
Praeger /1996-09-09 Hardcover / 304 Pages
isbn-10: 1567200311 / isbn-13: 9781567200317
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing
Praeger /2000-01-30 Hardcover / 320 Pages
isbn-10: 1567202845 / isbn-13: 9781567202847
Motivation, Emotions, and Leadership: The Silent Side of Management
Fulton, Richard L. Maddock, Richard C.
Praeger /1998-10-28 Hardcover / 224 Pages
isbn-10: 1567201512 / isbn-13: 9781567201512
