Lois, George and Pitts, Bill books & textbook
The Art of Advertising: George Lois on Mass Communication
Harry N Abrams Inc /1977T Hardcover / 336 Pages
isbn-10: 0810903733 / isbn-13: 9780810903739
George, Be Careful: A Greek Florist's Kid in the Roughhouse World of Advertising
Saturday Review Press /1972T Hardcover / 245 Pages
isbn-10: 0841501904 / isbn-13: 9780841501904
What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)
Plume /1993-01-01 Paperback / 304 Pages
isbn-10: 0452269385 / isbn-13: 9780452269385