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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Kothari, Vinay  Arnold, Danny R.  Cavusgil, Tamer  Lindquist, Jay D.  Nathan, Jay  Reid, Stan  

Springer /2016-10-29 Paperback / 643 Pages
isbn-10: 331938676X / isbn-13: 9783319386768
   

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