Les Binet and Peter Field books & textbook
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
Institute of Practitioners in Advertising /2013-06-11 Paperback / 82 Pages
isbn-10: 085294134X / isbn-13: 9780852941348
Effectiveness in Context: A Manual for Brand Building
Institute of Practitioners in Advertising /2018-10-12 Paperback
isbn-10: 0852941455 / isbn-13: 9780852941454
Media in Focus: Marketing Effectiveness in the Digital Era
Institute of Practitioners in Advertising /2017-06-15 JP Oversized / 80 Pages
isbn-10: 0852941412 / isbn-13: 9780852941416
