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Leonard M. Lodish books & textbook

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Lodish, Leonard M.  Morgan, Howard L.  Archambeau, Shellye  

Wharton School Pub /2007T Hardcover / 318 Pages
isbn-10: 0132390752 / isbn-13: 9780132390750
   

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Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course

Leonard M. Lodish  Howard Lee Morgan  Amy Kallianpur  

John Wiley & Sons /2001-02-15 Hardcover / 288 Pages
isbn-10: 0471382442 / isbn-13: 9780471382447
   

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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (2nd Edition) by Leonard M. Lodish (2015-07-16)

Leonard M. Lodish  

Pearson FT Press; 2 edition (2015-07-16) /1800-01-01 Hardcover

   

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A Media Selection Calculus

Little, John D C  Lodish, Leonard M  

Sagwan Press /2018-02-07 Paperback / 114 Pages
isbn-10: 1377011984 / isbn-13: 9781377011981
   

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Mediac: An On-line Planning System

Lodish, Leonard M  Little, John D C  

Palala Press /2015-09-09 Hardcover / 48 Pages
isbn-10: 1342136586 / isbn-13: 9781342136589
   

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A Dynamic Sales Call Policy Model

Lodish, Leonard M  Montgomery, David Bruce  Webster, Frederick E  

Palala Press /2015-09-05 Hardcover / 60 Pages
isbn-10: 1341600009 / isbn-13: 9781341600005
   

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MEDIAC, an On-line Media Selection System

Little, John D C  Lodish, Leonard M  

Legare Street Press /2023-07-18 Paperback / 44 Pages
isbn-10: 1022218468 / isbn-13: 9781022218468
   

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The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? (The ^AWharton Executive Library)

Lodish, Leonard M.  

Oxford University Press /1986-05-29 Hardcover / 204 Pages
isbn-10: 0195037022 / isbn-13: 9780195037029
   

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“Collector’s Edition” A media selection calculus 1968 [Premium Leather Bound]

Little, John D. C,Lodish, Leonard M  

Rare Biblio /2024T Leather Bound / 122 Pages

   

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“Collector’s Edition” MEDIAC, an on-line media selection system 1967 [Premium Leather Bound]

Little, John D. C,Lodish, Leonard M  

Rare Biblio /2024T Leather Bound / 52 Pages

   

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