Lehmann, Donald R. books & textbook
Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
Gupta, Sunil Lehmann, Donald R.
Wharton School Pub /2005T Hardcover / 205 Pages
isbn-10: 0131428950 / isbn-13: 9780131428959
Analysis for Marketing Planning
Lehmann, Donald R. Winer, Russell S
McGraw-Hill Education /2007-11-29 Paperback / 320 Pages
isbn-10: 0073529842 / isbn-13: 9780073529844
Product Management 4th Edition (Mcgraw Hill Series in Marketing)
Donald R. Lehmann Russell S Winer
McGraw-Hill Education - Europe /2004-01-08 Paperback / 512 Pages
isbn-10: 0070603480 / isbn-13: 9780070603486
Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))
Christine Moorman and Donald R. Lehmann eds.
Marketing Science Institute /2004-08-01 Paperback / 292 Pages
isbn-10: 0965711447 / isbn-13: 9780965711449
Market Research and Analysis
Richard d Irwin /1989T Hardcover / 896 Pages
isbn-10: 0256070385 / isbn-13: 9780256070385
Product Management by Lehmann, Donald R., Winer, Russell S (2004) Paperback
McGraw-Hill Higher Education / Paperback
Marketing Research
Lehmann, Donald R. Gupta, Sunil Steckel, Joel H.
Prentice Hall /1997T Paperback / 950 Pages
isbn-10: 0321014162 / isbn-13: 9780321014160
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Donald R. Lehmann and David J. Reibstein
Marketing Science Institute /2006-12-01 Paperback / 92 Pages
isbn-10: 0965711471 / isbn-13: 9780965711470
Product Management. Donald R. Lehmann, Russell S. Winer
McGraw Hill Higher Education /2006T Paperback
isbn-10: 0071238328 / isbn-13: 9780071238328
Analysis for Marketing Planning by Donald R. Lehmann (2001-06-30)
McGraw-Hill/Irwin / Mass Market Paperback
