Kassarjian, Harold H. books & textbook
Handbook of Consumer Behavior
Robertson, Thomas S. Kassarjian, Harold H.
Prentice Hall /1990T Hardcover / 1054 Pages
isbn-10: 0133727491 / isbn-13: 9780133727494
Perspectives in Consumer Behavior
Harold H. Kassarjian, Thomas S. Robertson
Scott, Foresman /1968T Paperback
