Gummesson, Evert books & textbook
Qualitative Methods in Management Research
SAGE Publications, Inc /1991-06-14 Paperback / 224 Pages
isbn-10: 0803942044 / isbn-13: 9780803942042
Case Theory in Business and Management: Reinventing Case Study Research
SAGE Publications Ltd /2017-08-04 Paperback / 368 Pages
isbn-10: 1446210626 / isbn-13: 9781446210628
Total Relationship Marketing, Third Edition: Marketing Management, Relationship Strategy,CRM, and a New Dominant Logic for the Value-creating Network Economy by Evert Gummesson (2008-05-29)
Routledge / Unknown Binding
Total Relationship Marketing: Rethinking Marketing Management by Evert Gummesson (2002-07-22)
A Butterworth-Heinemann Title / Unknown Binding
Service Quality by Stephen Brown (1998-06-03)
Stephen Brown;Evert Gummesson;Bo Edvardsson;Bengtove Gustavsson
Lexington Books / Hardcover
Qualitative Methods in Management Research by Evert Gummesson (1999-11-10)
SAGE Publications, Inc / Paperback
Relationsmarknadsföring: Från 4 P till 30 R
Liber /1998-01-01 Hardcover / 354 Pages
isbn-10: 9147042796 / isbn-13: 9789147042791
Improving the Evaluation of Scholarly Work: The Application of Service Theory
Gummesson, Evert Díaz-Méndez, Montserrat Saren, Michael
Springer /2023-11-10 Paperback / 192 Pages
isbn-10: 3031176642 / isbn-13: 9783031176647
Total Relationship Marketing
Routledge /2015-11-02 Hardcover / 396 Pages
isbn-10: 1138168939 / isbn-13: 9781138168930
Quality Management in Service Organizations
1993-01-01 Paperback / 271 Pages
isbn-10: 0354654306 / isbn-13: 9780354654302
