Greenley, Gordon E. books & textbook

Readings in Marketing Management from the European Journal of Marketing

Greenley, Gordon E. Shipley, David

McGraw-Hill / Hardcover / 326 Pages
isbn-10: 0070841837 / isbn-13: 9780070841833

Strategic and Operational Planning of Marketing (The McGraw-Hill Marketing Series)

Greenley, Gordon E.

McGraw-Hill Book Co Ltd / Paperback
isbn-10: 0070841543 / isbn-13: 9780070841543