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Frederick E. Webster Jr. books & textbook


Market-Driven Management: How to Define, Develop, and Deliver Customer Value

Webster Jr., Frederick E.  

Wiley /2002-09-25 Hardcover / 336 Pages
isbn-10: 0471236934 / isbn-13: 9780471236931
   

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Industrial Marketing Strategy, 2nd Edition

Webster Jr., Frederick E.  

*Ronald Press /1984-07-27 Hardcover / 321 Pages
isbn-10: 0471879584 / isbn-13: 9780471879589
   

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Industrial Marketing Strategy by Webster Jr., Frederick E. (May 1, 1995) Paperback

Frederick E. Webster Jr.  

Paperback

   

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Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company

Webster Jr., Frederick E.  

Wiley /1994-04-13 Hardcover / 336 Pages
isbn-10: 0471595764 / isbn-13: 9780471595762
   

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