Eitan Muller books & textbook
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Ofek, Elie Muller, Eitan Libai, Barak
University of Chicago Press /2016-09-30 Hardcover / 352 Pages
isbn-10: 0226618293 / isbn-13: 9780226618296
Innovation Diffusion and New Product Growth (Marketing Science Institute (MSI) Relevant Knowledge Series)
Eitan Muller Renana Peres Vijay Mahajan
Marketing Science Institute /2009-12-07 Paperback / 106 Pages
isbn-10: 0982387717 / isbn-13: 9780982387719
New-Product Diffusion Models (International Series in Quantitative Marketing, 11)
Mahajan, Vijay Muller, Eitan Wind, Yoram
Springer /2011-09-02 Paperback / 368 Pages
isbn-10: 1441949631 / isbn-13: 9781441949639
