Demooij, Marieke books & textbook
Advertising Worldwide: Concepts, Theories, and Practice of International, Multinational, and Global Advertising
Demooij, Marieke Mooij, Marieke K. De Keegan, Warren J.
Prentice Hall /1992-02T Paperback / 440 Pages
isbn-10: 0134718976 / isbn-13: 9780134718972