Church, Geno books & textbook
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Phillips, Robbin Cordell, Greg Church, Geno Jones, Spike
Wiley /2010-08-31 Hardcover / 224 Pages
isbn-10: 0470614188 / isbn-13: 9780470614181
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
Phillips, Robbin Cordell, Greg Church, Geno Moore, John
Wiley /2013-08-26 Hardcover / 224 Pages
isbn-10: 111853333X / isbn-13: 9781118533338