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Chernev, Alexander books & textbook

Strategic Marketing Management - The Framework, 10th Edition

Chernev, Alexander  

Cerebellum Press /2019-01-15 Paperback / 320 Pages
isbn-10: 1936572591 / isbn-13: 9781936572595
   

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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

Chernev, Alexander  Kotler, Philip  

Wiley /2023-04-11 Hardcover / 432 Pages
isbn-10: 1119906245 / isbn-13: 9781119906247
   

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The Marketing Plan Handbook, 6th Edition

Chernev, Alexander  

Cerebellum Press /2020-02-15 Paperback / 156 Pages
isbn-10: 1936572672 / isbn-13: 9781936572670
   

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Marketing Management 16th Edition

Philip Kotler  Kevin Keller  Alexander Chernev  

Generic /2022-04-01 Paperback / 640 Pages

   

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Marketing Management 16th Edition Paperback

Alexander Chernev Kevin lane Keller  

Pearson /2022-01-01 Paperback / 632 Pages
isbn-10: 9356062668 / isbn-13: 9789356062665
   

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Strategic Brand Management, 3rd Edition

Chernev, Alexander  

Cerebellum Press /2020-01-31 Paperback / 266 Pages
isbn-10: 1936572621 / isbn-13: 9781936572625
   

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The Marketing Plan Handbook

Chernev, Alexander  

Cerebellum Press /1844T Paperback
isbn-10: 1936572397 / isbn-13: 9781936572397
   

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Marketing Management [RENTAL EDITION]

Kotler, Philip  Keller, Kevin  Chernev, Alexander  

Pearson /2021-06-19 Paperback
isbn-10: 0135887151 / isbn-13: 9780135887158
   

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The Marketing Plan Handbook

Chernev, Alexander  

Cerebellum Press /2018-01-01 Paperback / 148 Pages
isbn-10: 1936572559 / isbn-13: 9781936572557
   

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Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences

Chernev, Alexander  

Cerebellum Press /2022-08-01 Hardcover / 230 Pages
isbn-10: 1936572788 / isbn-13: 9781936572786
   

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