Carl Eric Linn books & textbook
The Metaproduct and the Market
Kogan Page /1987-12-31 Hardcover
isbn-10: 1850914389 / isbn-13: 9781850914389
Brand Dynamics: Factors and Trade-offs Affecting Value Development in Branded Goods and Services
Linn, Carl Eric Bergstrom, Alan J.
Institute for Brand Leadership /1998-04-01 Paperback / 109 Pages
isbn-10: 0966152603 / isbn-13: 9780966152609
