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Beath, Cynthia M. books & textbook

Data Is Everybody's Business: The Fundamentals of Data Monetization (Management on the Cutting Edge)

Wixom, Barbara H.  Beath, Cynthia M.  Owens, Leslie  

The MIT Press /2023-09-26 Hardcover / 200 Pages
isbn-10: 0262048213 / isbn-13: 9780262048217
   

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Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge)

Ross, Jeanne W.  Beath, Cynthia M.  Mocker, Martin  

The MIT Press /2019-09-24 Hardcover / 208 Pages
isbn-10: 0262042886 / isbn-13: 9780262042888
   

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