Beath, Cynthia M. books & textbook
Data Is Everybody's Business: The Fundamentals of Data Monetization (Management on the Cutting Edge)
Wixom, Barbara H. Beath, Cynthia M. Owens, Leslie
The MIT Press /2023-09-26 Hardcover / 200 Pages
isbn-10: 0262048213 / isbn-13: 9780262048217
Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge)
Ross, Jeanne W. Beath, Cynthia M. Mocker, Martin
The MIT Press /2019-09-24 Hardcover / 208 Pages
isbn-10: 0262042886 / isbn-13: 9780262042888