Arsel, Zeynep books & textbook

Taste, Consumption and Markets: An Interdisciplinary Volume (Routledge Interpretive Marketing Research)

Arsel, Zeynep Bean, Jonathan

Routledge /2020-12-18 Paperback / 244 Pages
isbn-10: 0367733544 / isbn-13: 9780367733544

Gendering Theory in Marketing and Consumer Research (Key Issues in Marketing Management)

Arsel, Zeynep Eräranta, Kirsi Moisander, Johanna

Routledge /2018-12-14 Paperback / 212 Pages
isbn-10: 0367077078 / isbn-13: 9780367077075