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Allen Z. Reich books & textbook

Positioning of Tourist Destinations (Advances in Tourism Application)

Allen Z. Reich  Daniel R. Fesenmair  Musaffer S. Uysal  Joseph T. O'Leary  Fesenmair, Daniel R.  Uysal, Musaffer S.  O'Leary, Joseph T.  Reich, Allen Z.  

Sagamore Pub Llc /1999-06-21 Paperback / 160 Pages
isbn-10: 1571672613 / isbn-13: 9781571672612
   

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Marketing Management for the Hospitality Industry: A Strategic Approach

Reich, Allen Z.  

Wiley /1997-03-24 Hardcover / 530 Pages
isbn-10: 0471310123 / isbn-13: 9780471310129
   

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