Allen Z. Reich books & textbook
Positioning of Tourist Destinations (Advances in Tourism Application)
Allen Z. Reich Daniel R. Fesenmair Musaffer S. Uysal Joseph T. O'Leary Fesenmair, Daniel R. Uysal, Musaffer S. O'Leary, Joseph T. Reich, Allen Z.
Sagamore Pub Llc /1999-06-21 Paperback / 160 Pages
isbn-10: 1571672613 / isbn-13: 9781571672612
Marketing Management for the Hospitality Industry: A Strategic Approach
Wiley /1997-03-24 Hardcover / 530 Pages
isbn-10: 0471310123 / isbn-13: 9780471310129