ISBN 9780324200447 books & textbook
Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)
Hoffman, K. Douglas Czinkota, Michael R. Dickson, Peter R. Dunne, Patrick Griffin, Abbie
Cengage Learning /2004-01-05 Hardcover / 640 Pages
isbn-10: 0324200447 / isbn-13: 9780324200447