ISBN 9780256036435 books & textbook
Promotional Strategy: Managing the Marketing Communications Process (Irwin Series in Information and Decision Sciences)
Engel, James F. Warshaw, Martin R. Kinnear, Thomas C.
Irwin Professional Publishing /1987-01T Paperback / 621 Pages
isbn-10: 0256036438 / isbn-13: 9780256036435
