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ISBN 9780226534336 books & textbook

Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice

Mary Frances Luce  James R. Bettman  John W. Payne  

University of Chicago Press Journals /2001-07-01 Paperback / 209 Pages
isbn-10: 0226534332 / isbn-13: 9780226534336
 

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