ISBN 9780072553727 books & textbook
Marketing W/Student CD-ROM and PowerWeb
Etzel, Michael J Walker, Bruce J Stanton, William J Etzel, Michael Walker, Bruce Stanton, William
McGraw-Hill/Irwin /2003-05-29 Paperback / 736 Pages
isbn-10: 0072553723 / isbn-13: 9780072553727