ISBN 9780071434720 books & textbook
Winning the Profit Game: Smarter Pricing, Smarter Branding
Robert G. Docters Michael R. Reopel Jeanne-Mey Sun Stephen M. Tanny
McGraw Hill /2003-12-12 Hardcover / 304 Pages
isbn-10: 0071434720 / isbn-13: 9780071434720