ISBN 3838122771 books & textbook
Dimensions and Effects of Perceived Fit in Cause Related Marketing: Theoretical and Empirical Analysis of the Consumer Perception of Fit and its Effects on Both Partners to a CrM-Alliance
Südwestdeutscher Verlag für Hochschulschriften /2011-12-08 Paperback / 424 Pages
isbn-10: 3838122771 / isbn-13: 9783838122779
