ISBN 1633694577 books & textbook
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Review, Harvard Business Christensen, Clayton M. Levitt, Theodore Kotler, Philip Reichheld, Fred
Harvard Business Review Press /2013-04-02 Hardcover / 224 Pages
isbn-10: 1633694577 / isbn-13: 9781633694576
