ISBN 0742555453 books & textbook
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Danesi University of Toronto, Marcel
Rowman & Littlefield Publishers /2007-09-21 Paperback / 220 Pages
isbn-10: 0742555453 / isbn-13: 9780742555457
