ISBN 0470643595 books & textbook
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Maddock, G. Michael Uriarte, Luisa C. Brown, Paul B.
Wiley /2011-05-03 Hardcover / 240 Pages
isbn-10: 0470643595 / isbn-13: 9780470643594
