ISBN 0275992233 books & textbook
Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
Thomas, Andrew R. Lewison, Dale M. Hauser, William J. Orr, Linda M.
Praeger /2006-11-30 Hardcover / 232 Pages
isbn-10: 0275992233 / isbn-13: 9780275992231