ISBN 0195168720 books & textbook
The Making of a Name: The Inside Story of the Brands We Buy
Rivkin, Steve Sutherland, Fraser Trout, Jack
Oxford University Press /2005-01-13 Hardcover / 275 Pages
isbn-10: 0195168720 / isbn-13: 9780195168723
Rivkin, Steve Sutherland, Fraser Trout, Jack
Oxford University Press /2005-01-13 Hardcover / 275 Pages
isbn-10: 0195168720 / isbn-13: 9780195168723