ISBN 0133552527 books & textbook
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald
Pearson FT Press /2014-06-30 Hardcover / 300 Pages
isbn-10: 0133552527 / isbn-13: 9780133552522