ISBN 0072865490 books & textbook
Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Hawkins, Delbert I Best, Roger J Coney, Kenneth A Hawkins, Delbert Best, Roger Coney, Kenneth
McGraw-Hill/Irwin /2003-03-12 Hardcover / 768 Pages
isbn-10: 0072865490 / isbn-13: 9780072865493