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Consumer Behavior: Building Marketing Strategy

Mothersbaugh, David L.  Hawkins, Delbert I.  Kleiser, Susan Bardi  

McGraw Hill /2019-07-29 Hardcover / 832 Pages
isbn-10: 1260100049 / isbn-13: 9781260100044
   

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Attribution Modelling in Google Analytics and Beyond

Sharma, Himanshu  

Independently published /2021-09-16 Paperback / 499 Pages

   

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Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

Yeung, Peter  Thach, Liz  

Academie Du Vin Library Ltd /2024-03-27 Hardcover / 288 Pages
isbn-10: 1913141578 / isbn-13: 9781913141578
   

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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

Page, Janis Teruggi  Parnell, Lawrence J.  

SAGE Publications, Inc /2020-10-09 Paperback / 448 Pages
isbn-10: 1544392001 / isbn-13: 9781544392004
   

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Consumer Behavior

Hoyer, Wayne  MacInnis, Deborah J.  Pieters, Rik  

Cengage Learning /2023-06-27 Paperback / 544 Pages
isbn-10: 0357721292 / isbn-13: 9780357721292
   

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Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers (Wiley and SAS Business Series)

Brown, Iain  

Wiley /2024-06-12 Hardcover / 432 Pages
isbn-10: 1394258712 / isbn-13: 9781394258710
   

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Case Studies in the Beer Sector (Woodhead Publishing Series in Consumer Science and Strategic Marketing)

Capitello, Roberta  Maehle, Natalia  

Woodhead Publishing /2020-09-22 Paperback / 390 Pages
isbn-10: 0128177349 / isbn-13: 9780128177341
   

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Practical Handbook of CUSTOMER SERVICE OPERATIONS

Blanding, Warren  

Springer /2011-10-05 Paperback / 584 Pages
isbn-10: 1461289114 / isbn-13: 9781461289111
   

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Nonprofit Communications: A Mission-Driven and Human-Centered Approach

Gaggin, Kelly C.  

Routledge /2024-04-02 Paperback / 184 Pages
isbn-10: 1032461144 / isbn-13: 9781032461144
   

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The Product Manager's Handbook 4/E

GORCHELS  

McGraw Hill /2011-08-17 Hardcover / 400 Pages
isbn-10: 0071772987 / isbn-13: 9780071772983
   

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