Snelgrove, Todd C. books & textbook
Value First, Then Price: Building Value-Based Pricing Strategies
Hinterhuber, Andreas Snelgrove, Todd C.
Routledge /2021-12-28 Paperback / 272 Pages
isbn-10: 1032012129 / isbn-13: 9781032012124
Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas Snelgrove, Todd C.
Routledge /2016-10-03 Paperback / 242 Pages
isbn-10: 113810163X / isbn-13: 9781138101630
