Massi, Marta books & textbook
The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations (Palgrave Studies in Practice: Global Fashion Brand Management)
Massi, Marta Turrini, Alex Kapferer, Jean-Noël
Palgrave Pivot /2020-06-19 Hardcover / 183 Pages
isbn-10: 3030261204 / isbn-13: 9783030261207
Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic
Gallitto, Elena Massi, Marta Harrison, Paul
Palgrave Macmillan /2023-04-23 Paperback / 228 Pages
isbn-10: 3030931714 / isbn-13: 9783030931711
From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture
Palgrave Macmillan /2023-03-10 Hardcover / 160 Pages
isbn-10: 3030170071 / isbn-13: 9783030170073
The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies (New Horizons in Marketing series)
Mulholland, Jon Ricci, Alessandra Massi, Marta
Edward Elgar Publishing /2022-10-17 Hardcover / 264 Pages
isbn-10: 1839106123 / isbn-13: 9781839106125
Digital Transformation in the Cultural and Creative Industries (Routledge Research in the Creative and Cultural Industries)
Massi, Marta Vecco, Marilena Lin, Yi
Routledge /2022-08-01 Paperback / 294 Pages
isbn-10: 0367351161 / isbn-13: 9780367351168
