Lauterborn, Robert F. books & textbook
Integrated Marketing Communications: Putting It Together & Making It Work
Don E. Schultz Stanley I. Tannenbaum Robert F. Lauterborn
McGraw-Hill /1993-01-11 Hardcover / 218 Pages
isbn-10: 0844233633 / isbn-13: 9780844233635
The New Marketing Paradigm: Integrated Marketing Communications
Schultz, Don E Tannenbaum, Stanley Lauterborn, Robert F.
McGraw-Hill /1996-11-11 Paperback / 240 Pages
isbn-10: 0844234524 / isbn-13: 9780844234526
