LEMLEY, DAVID E books & textbook
Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence
Retail Voodoo /2019-09-06 Paperback / 155 Pages
isbn-10: 1734019204 / isbn-13: 9781734019209
HOW: Vol 14, No 6, November/December 1999
Laurel Harper Jennifer Ehrenberg David Lemley Steven Morris Karen Fishler Poppy Evans Shawn Collier Brenda L Sullivan Pat Mues Sarah Morton Brynn M Mooth Amy D Hawk Al Parrish Susan E Davis
F&W Publications /1999-01-01 Paperback / 208 Pages
