Karlovich, Janice books & textbook
Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
Meredith, Geoffrey E. Schewe, Charles D. Karlovich, Janice
Wiley /2002-05-02 Hardcover / 384 Pages
isbn-10: 0764553941 / isbn-13: 9780764553943