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Harper W. Boyd ,Orville C. Walker, books & textbook

Marketing Management: A Strategic Decision-making Approach

Mullins, John  Walker, Orville C.  Boyd, Harper W.  

McGraw-Hill College /2006T Paperback
isbn-10: 0071101098 / isbn-13: 9780071101097
   

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Marketing Management: A Strategic, Decision-Making Approach

Harper W. Boyd ,Orville C. Walker,  

Mcgraw-Hill Professional / Paperback

   

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Marketing Strategy

Walker, Orville C.  Boyd, Harper W.  Larreche, Jean-Claude  

McGraw-Hill College /1998-08-20 Paperback / 416 Pages
isbn-10: 0256261180 / isbn-13: 9780256261189
   

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Marketing Management

Boyd, Harper W.; Walker, Orville C.; Larreche, Jean-Claude  

McGraw-Hill Companies /1997T Paperback / 576 Pages
isbn-10: 0256226326 / isbn-13: 9780256226324
   

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Marketing Strategy: Planning and Implementation

Walker, Orville C.  Boyd, Harper W.  Larreche, Jean-Claude  

Richard d Irwin / Paperback
isbn-10: 0256222460 / isbn-13: 9780256222463
   

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Marketing Strategy: A Decision-Focused Approach

Walker, Orville C  Boyd, Jr., Harper W  Mullins, John  Larreche, Jean-Claude  Boyd, Jr., Harper  

McGraw-Hill/Irwin /2002-04-04 Paperback / 384 Pages
isbn-10: 0072553936 / isbn-13: 9780072553932
   

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Marketing Management: A Strategic Approach with a Global Orientation

Boyd, Harper W., Jr.; Walker, Orville C.; Larreche, Jean C.  

McGraw-Hill Higher Education /1997T Paperback / 640 Pages
isbn-10: 0071149376 / isbn-13: 9780071149372
   

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Marketing Strategy

Orville C. Walker; John Mullins; Jr. Harper W Boyd  

McGraw-Hill /2005-03-01 Paperback
isbn-10: 0071116745 / isbn-13: 9780071116749
   

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Marketing Management

Harper W. Boyd Jr.  Orville C. Walker Jr.  

McGraw-Hill Education /2001-07-01 Paperback / 605 Pages
isbn-10: 0071123083 / isbn-13: 9780071123082
   

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