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Boyd, Harper W. books & textbook

Marketing Research: Text and Cases

Boyd, Harper W.  Westfall, Ralph  Stasch, Stanley F.  

Richard d Irwin /1989T Hardcover / 832 Pages
isbn-10: 0256068135 / isbn-13: 9780256068139
   

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Marketing Management: A Strategic Decision-making Approach

Mullins, John  Walker, Orville C.  Boyd, Harper W.  

McGraw-Hill College /2006T Paperback
isbn-10: 0071101098 / isbn-13: 9780071101097
   

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Cases In Marketing Strategy

Boyd Harper W; Clewett Richard M; Westfall Ralph  

Richard D Irwin Inc /1960-01-01 Hardcover

   

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Marketing research; text and cases,

Harper W. Boyd  

R.D. Irwin / Unknown Binding

   

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Marketing Management: A Strategic, Decision-Making Approach

Harper W. Boyd ,Orville C. Walker,  

Mcgraw-Hill Professional / Paperback

   

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Marketing Management and Administrative Action

Steuart Henderson / Harper W. Britt & Boyd  

McGraw Hill /1963-01-01 Paperback

   

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Advertising Management : Selected Readings / Edited by Harper W. Boyd Jr. [And] Joseph W. Newman

Boyd, Harper W. and Newman, Joseph W.  

Homewood, Ill. : R. D. Irwin, 1965 /1968T Hardcover

   

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Marketing Management: A Strategic Decision-Making Approach. 4th Ed.

Boyd, Harper W., Jr.  

see notes for publisher info /2002T Paperback

   

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Advertising Management Selected Readings

Harper W Boyd  Joseph W. Newman  

Richard D. Irwin /1965-01-01 Hardcover / 569 Pages

   

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An evaluation of continuous consumer panels as a source of marketing information (Marketing research techniques)

Boyd, Harper W  

American Marketing Association /1960T Unknown Binding / 20 Pages

   

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