ISBN 9780471147497 books & textbook

"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze

Bieler, Peter Costas, Suzanne

Wiley /1996-05-28 Paperback / 224 Pages
isbn-10: 0471147494 / isbn-13: 9780471147497