ISBN 9780137058297 books & textbook
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Farris, Paul Bendle, Neil T Pfeifer, Phillip E Reibstein PH.D., David J
Wharton School Publishing /2010-02-16 Hardcover / 414 Pages
isbn-10: 0137058292 / isbn-13: 9780137058297
