ISBN 9780072553932 books & textbook
Marketing Strategy: A Decision-Focused Approach
Walker, Orville C Boyd, Jr., Harper W Mullins, John Larreche, Jean-Claude Boyd, Jr., Harper
McGraw-Hill/Irwin /2002-04-04 Paperback / 384 Pages
isbn-10: 0072553936 / isbn-13: 9780072553932
