ISBN 079237813X books & textbook
Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)
S.H. Leeflang, Peter R. Wittink, Dick Wedel, Michel A. Naert, Philippe
Springer /2000-02-29 Paperback / 661 Pages
isbn-10: 079237813X / isbn-13: 9780792378136
